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Tippets by Taps - Issue #112

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This week we look at Cyber Mondays continued rise, Chipotle's good worker policies (and bad PR week),
 

Tippets by Taps

December 8 · Issue #112 · View online
These are my notes on the week’s news, tidbits from around the web, plus any new blog posts of mine. You'll find a lot about commerce, retail, the future of work, as well as some fun and more random tidbits here and there. Enjoy! To learn more visit rishitaparia.com

This week we look at Cyber Mondays continued rise, Chipotle’s good worker policies (and bad PR week), Netflix going big in India, Peloton’s ad snafu, The Rock and more. Enjoy!

Black Friday and beyond: A record 190 million Americans shopped – most of them online
Chipotle enforces sick policy, reports no food safety issues since 2017
Netflix India: Netflix to spend Rs 3,000 Cr on content in India
The Rock, From Strength to Strength
Can you smell what The Rock is cooking?
Can you smell what The Rock is cooking?
Why Peloton Stock Dropped More Than 10% After ‘Sexist’ Ad Backlash
The Gift That Gives Back | Peloton Bike Commercial
Now, I’m not going to get into all the cringe-worthy issues with the ad itself. This Twitter thread does a much better job of explaining why there has been such a negative reaction to the spot.
Amy “Ruins Social Media” Hoy
can we talk about actually why the peloton ad is so bad? the answer isn’t sexism, or that it’s hard to convey an inner journey in an ad

the problem is copywriting

THREAD https://t.co/4RvqVsElQf
2:55 PM - 5 Dec 2019
What I will comment on is Ryan Reynolds (of Deadpool, Van Widler and The Proposal fame) and his gin company, Aviation gin. Within days after the Peloton ad, they had put out an ad featuring the same woman as in the Peloton commercial in a ‘sequel’ of sorts to the first ad.
The Gift That Doesn't Give Back
Talk about incredible response time. We’ve all heard of fast fashion. Now there is apparently fast advertising as well! Reynolds is famous for his creativity (this ad within an ad within an ad was a stroke of genius) and he earned himself the virality that came with this one. According to Apex Marketing, the brand value for the ad is $9.2 million and counting!
Why Your Kid Loves the Garbage Truck So Much
Quote I’m thinking about: “Importantly, happy lives are not stress-free, nor does a stress-free life guarantee happiness. Even though most people view stress as harmful, higher levels of stress seem to go along with things we want: love, health, and satisfaction with our lives.” - Kelly McGonigal
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